Maintaining Momentum After Your Book Launch
Update: 2025-08-20
Description
In this episode, Matt & Lauren share tips for making the most of your post-launch marketing and extending the sales cycle of your book. We talk through how to maintain the momentum of your brand growth, professional growth, and book sales by:
- Exploring new ways to approach earned promo opportunities
- Reinforcing your relationship with your existing readers or new audiences
- Investing in yourself and your expertise as an author and as a brand
- Updating your brand strategy with post-launch feedback
Watch this episode on YouTube!
Dive Deeper
💡 Listen to These Episodes
- Ep #35 | Designing the Right Go-to-Market Strategy for Your Book
- Ep #37 | How to Get Your Book Into Indie Bookstores
- Ep #56 | The Indie Author's Guide to Going Wide With Your Book Distribution
💡 Read These Blog Posts
- Amazon Isn’t the Only Option: Going Wide to Diversify Your Book Sales
- How to Turn Casual Followers into Dedicated Super Fans
- How to Earn Media Attention: Essential PR Tips for Authors
💡 Watch These Videos
- You're Doing it Wrong: Marketing Mistakes to Avoid
- Why People Buy: Using Psychology to Sell More Books
- How to Build a Community of True Fans
💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more.
💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom!
💀 Email us at podcast@lulu.com
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