In this episode, I sit down with Emma Griffin, a copywriter who has mastered the art of website storytelling.

Emma shares how she helps business owners bring their brand to life online with words that don’t just "sit pretty" but actively connect with audiences and drive action. We explore why having a solid website isn’t just a box to check but a vital tool for positioning and growth, especially in today’s digital age.

Whether you’re just starting out or looking to refresh your online presence, this episode is packed with insights on creating a website that truly reflects your brand’s value and voice.

Here are the highlights:

(1:57 ) Emma Griffin's background and specialization in websites

(4:43 ) The importance of websites and common mistakes

(8:28 ) The role of copy in website effectiveness

(12:52 ) Outsourcing vs. DIY website creation

(20:20 ) Signs that a website needs an update

Connect with Emma:

Instagram: Emma Griffin Writes

Website: www.emmagriffinwrites.co.uk

Emma is a copywriter working with coaches, consultants, and creatives who are done with DIY and ready for the real thing. With a decade-long career working with service businesses and big-name brands like The White Company, Bloom & Wild, and Harrods, Emma understands all the moving parts of creating not only copy that sells but also a complete website messaging strategy that ensures you stand out in a saturated market. Ready to move from the kids' table to the adults' table? Emma is the one to make it happen.

To find out more:

Website

Instagram

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This podcast is proudly produced by Wavemakers Audio