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Make failure your new BFF

Make failure your new BFF

Update: 2025-08-12

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Jeff Pan, co-founder and CEO of Belli, optimises for frequency of failure – the more wrong approaches you cross off quickly, the faster you’ll find the right ones.
Winning Friends is powered by e-Residency of Estonia, where entrepreneurs go to do business – 100% digitally, from anywhere in the world.

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Make failure your new BFF

Make failure your new BFF

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