Making or breaking a brand through expectancy bias

Update: 2020-03-05

Description

Nurofen were taken to court for claiming their painkillers specifically relieved back pain when in fact they were no different from other pain killers. The use of this placebo effect meant that consumers had a perceived higher quality of the brand and therefore influencing their experience. In this episode, listen to Richard and Will uncover the significance of expectation assimilation and how brands have tried to capitalize on this behavioural bias, those which have worked and those which haven’t.

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Making or breaking a brand through expectancy bias

#box-pro-ellipsis-176251653006830{-webkit-line-clamp:2;}Making or breaking a brand through expectancy bias

Making or breaking a brand through expectancy bias

Making or breaking a brand through expectancy bias