Making the world of marketing more diverse and accessible to a new generation, inspired by the spirit of punk with School of Marketing Tutor, Luke Besant
Update: 2022-01-19
Description
Luke Besant, Marketing Consultant and Tutor at the School of Marketing, talks about his entrepreneurial journey and how he is using business as a force for good.
“His knowledge of PPC, SEO and digital campaigns is second to none”
Luke was one of the UK’s first professional podcasters, and is now a Tutor at the School of Marketing which he’s been involved with for over three years, in addition to offering Marketing Consultnacy to a range of other businesses. Luke has also recently achieved his Masters in Digital Marketing from the University of Salford.
Listen in to hear us discuss:
- 03:16 : Expanding our definition of Capitalism to enable business to be a greater force for good, plus an exploration of moral compromise, integrity, the need for speed v the need for brakes, and aligning vision, mission, values, messaging and action
- 08:06 : Balancing power and responsibility with skills and personal choice
- 12:39 : How Luke’s early career in music gave him the ideal foundation to develop in the field of marketing
- 21:29 : Where real power lies to effect change
- 26:32 : How the spirit of Punk inspires Luke
- 29:55 : What is next in the future of Luke?
- 32:17 : Thanks a Brunch Speaker Announcement!
You can find out more about Luke’s work at schoolofmarketing.co
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