In a fast run through the Javits Center prepping for 120,000 visitors, here’s a BONUS episode with exclusive behind-the-scenes conversations with sponsors of the TCS New York City Marathon!

Thanks to NY Road Runners – the creator of the largest marathon in the world — I spontaneously interviewed five lead NYRR partners about why these brands invest in events.

Gain insights from representatives of TCS, New Balance, United Airlines, MasterCard, and Citizens Bank, as they discuss their motivations and the impact of their sponsorship. Highlights include New Balance’s massive retail setup, TCS’s Future Athlete Project showcasing innovative sports technology, Mastercard’s data on the marathon’s economic impact on small businesses, United Airlines promotion and travel tech and Citizen’s goal to “edutain.”

Each brand shares unique perspectives, from fostering community involvement to leveraging technology for enhanced health and well-being. Join us for a 15-minute deep dive into the world of marathon sponsorships!

<figure id="attachment_1422" aria-describedby="caption-attachment-1422" style="width: 374px" class="wp-caption alignright"><figcaption id="caption-attachment-1422" class="wp-caption-text">Javits Center Prep, United Airlines Tech, Bib Pick Up, New Balance “Run Your Way”</figcaption></figure>

 

<figure id="attachment_1435" aria-describedby="caption-attachment-1435" style="width: 300px" class="wp-caption alignleft"><figcaption id="caption-attachment-1435" class="wp-caption-text">Mastercard and REI</figcaption></figure>
<figure id="attachment_1436" aria-describedby="caption-attachment-1436" style="width: 300px" class="wp-caption alignleft"><figcaption id="caption-attachment-1436" class="wp-caption-text">REI and Mastercard</figcaption></figure>

KEY MOMENTS:

00:18 Sneak Peek at the Javits Center thanks to NY Road Runners

00:52 Interview with TCS and New Balance

02:03 Exploring the Exhibitor Hall

04:30 TCS’ Future Athlete Project with a “digital twin”

06:43 Mastercard’s Impact on Small Businesses

08:14 United Airlines’ Long-Term Sponsorship

10:12 Citizens Bank and Community Engagement

Resources:

NY Road Runners

TCS

New Balance

United Airlines

Mastercard

Citizens

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