Mariah Carey BioSnap a weekly updated Biography.

Mariah Carey is once again the center of holiday buzz as her perennial classic All I Want for Christmas Is You prepares to re-enter the Billboard Hot 100 earlier than ever before, a shift being widely reported by outlets like MCArchives and Ratings Game Music. The holiday season might have just started for most, but for Mariah, the action is already in full swing, with fans and casual listeners powering an early surge in streams and downloads that’s likely to extend her reign as the undisputed Queen of Christmas. Not only is she reigning over the charts, but Mariah is owning the conversation online, thanks to her latest high-production “It’s Time!” video—this year created in collaboration with Sephora and featuring comedian Billy Eichner. According to ABC News, Parade, MediaPost, and Cosmetics Business, the playful video launched right at midnight on November 1, marking the official commencement of all things festive and going instantly viral across platforms, racking up over 100 million views on TikTok alone and dominating Instagram Reels and billboards in Times Square.

But not all the headlines are purely glowing. The Tab and other commentators point out the backlash gaining traction on social channels, as some viewers call Mariah’s new Sephora campaign tone-deaf and classist, critiquing the luxury beauty product placement and playful elf labor jokes as out of step with today’s economic realities. Debate over the ad has only stoked further media interest, making Mariah’s holiday kickoff not just a musical moment but a flashpoint for pop culture discourse.

That hasn’t slowed her business ventures; the Sephora partnership anchors the retailer’s Give Something Beautiful campaign, with Mariah’s favorite glam products highlighted in stores and online throughout the season. Meanwhile, she’s got live performances lined up that promise more reasons for fans to celebrate. Her Christmastime in Las Vegas residency opens at Dolby Live at Park MGM on November 28, and she just wrapped a major show in Yokohama, Japan, as part of her Celebration of Mimi 2025 Tour.

Fans can count on seeing and hearing even more as the season gets underway. Mariah’s social media presence remains strong—she’s posted TikToks teasing her annual “defrosting,” shared Halloween moments with her twins, and continues to generate celebratory buzz that underscores her long-term biographical significance as not only a musical icon, but a master of branding and seasonal spectacle. For another year, Mariah Carey’s voice, persona, and business acumen are defining the start of the holiday season and keeping her signature song—and herself—at the center of pop culture.

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