Mariah Carey BioSnap a weekly updated Biography.

Mariah Carey has once again made headlines as the Queen of Christmas, officially kicking off the holiday season at midnight on November 1st with her annual “It’s Time” video. This year’s rendition, which premiered across her social media channels and on Sephora’s Times Square billboard, features comedian Billy Eichner as a rebellious elf trying to steal Mariah’s beauty products, only to be frozen in place as she triumphantly declares, “It’s time!” and ushers in her festive anthem “All I Want for Christmas Is You.” The video, directed by Joseph Kahn, has gone viral and is part of a high-profile partnership with Sephora, blending holiday glamour with product placement as Carey flies through a Sephora-inspired winter wonderland. The campaign supports Sephora’s “Give Something Beautiful” initiative and coincided with their major Savings Event, offering fans exclusive access to Mariah’s favorite beauty sets and products.

Her collaboration with Sephora is receiving mixed reactions online. While fans are celebrating Mariah’s return and embracing the start of the season—many echoing “It’s time!”—critics on platforms like TikTok have questioned the ad’s tone, calling it “classist” for its luxury product focus amid a tough cost-of-living climate. The ad has spurred viral debate, with some viewers breaking down its themes and highlighting its traditional, flamboyant extravagance.

Simultaneously, Mariah is expanding her festive empire with the return and expansion of her Holiday Bar pop-up experience. Partnering with Bucket Listers, she’s transforming select venues into Christmas wonderlands in Los Angeles, New York, Miami, and Las Vegas throughout November. The bars feature themed cocktails made with her Black Irish cream liqueur, interactive photo ops, album art displays, letter-writing stations, and exclusive merchandise—including limited edition vinyl records of her latest album “Here For It All.” The tour starts November 13 in LA and wraps up in Vegas on November 28, the same night Carey returns to the stage at Park MGM for a series of highly anticipated holiday shows.

Her social media presence has been robust, chiefly surrounding the Sephora video. Comments from fans and celebrities like Billy Eichner have flooded in, many hailing her as the architect of the holiday spirit, while others engage with the ongoing debate around the ad’s messaging. Carey is also in the news for dropping new singles from her upcoming album, and her recent honors and live performances continue to reinforce her status as a pop and cultural icon.

Major headlines this week include “Mariah Carey ushers in the holiday season with new ‘It’s Time’ video,” “Mariah Carey transforming four cities into Christmas wonderlands,” and “Internet reacts as Mariah Carey launches annual holiday season with ‘It’s Time’ video.” No significant personal or business controversy has emerged outside the tone-deaf ad debate, and Carey’s dominance in holiday culture appears stronger than ever.

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