Mariah Carey BioSnap a weekly updated Biography.

Mariah Carey has dominated headlines and social media since November 1 with her annual “It’s Time” video, immediately ushering in the Christmas season and kicking off a highly publicized period of holiday-themed activity. This year’s announcement, launched in partnership with Sephora and featuring comedian Billy Eichner as a rebellious elf, was released across all her platforms at midnight and racked up over 4 million likes on Instagram alone, confirming again that Carey’s declaration now marks the unofficial start of Christmas festivities worldwide. According to The Observer, fans wait for her yearly proclamation, with one commenting, “It’s not officially time until Mariah Carey screams it at midnight on November 1st!” The video, which transitioned from Halloween into a Christmas spectacle, has become a pop culture ritual, growing in scope and sparkle annually since 2019.

On the business front, Mariah is steering a sprawling holiday commercial blitz. She rolled out “It’s Time” merchandise, including limited editions and themed products, and partnered with Amazon for a 15th anniversary vinyl reissue of her Merry Christmas II You album, exclusive to Amazon and soon available in immersive Dolby Atmos. Billboard and Hits Daily Double both spotlighted this release as a centerpiece of this year’s holiday promotions. Her official shop also revealed a new batch of festive merch, from musical snow globes to Mariah-themed blankets and inflatables.

Carey’s business and musical momentum is peaking with her Christmastime in Las Vegas residency, opening November 28 at Park MGM’s Dolby Live. This residency is a first for Carey and extends her lucrative multi-year partnership with Live Nation. The show promises a winter wonderland on the Strip and includes a Mariah-themed holiday pop-up bar at the On the Record speakeasy, creating a fully immersive experience for celebrants and fans, as reported by the Las Vegas Review-Journal.

Musically, All I Want for Christmas Is You has smashed back onto the Billboard Hot 100, achieving its earliest re-entry ever and quickly climbing into the top 20—That Grape Juice reports it is now the longest-charting solo female hit in history. Its dominance is reflected not just in streaming and sales but in cultural ubiquity, with the Long Beach Current noting that Carey’s Christmas powerhouse has gone seemingly “unavoidable” as the world’s unofficial holiday anthem.

Behind the scenes, a brief controversy erupted when Carey’s X (formerly Twitter) profile briefly displayed “Israel” as its location. According to India Times, this glitch was traced to her Israeli-based social media administrator following a system update, igniting online conspiracy theories and heavy speculation about her ties—though fan communities quickly debunked political rumors, emphasizing that Carey herself never commented and the issue was entirely technical.

Carey’s name continues to trend daily, with her recent studio album Here For It All receiving strong critical notice and earning a top 10 debut in the U.S. As MusiCares’ newly announced Person of the Year for 2026, her influence and legacy remain secure, and her seasonal reign looks set to continue for years yet.

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