#188: Good Earth Natural Foods founder Mark Squire sits down with Dave to relate how his California food co-op has been able to remain steadfast in their commitment to organic, regardless of the immense pressure and rampant greenwashing throughout the food system.

Mark Squire is the founder, manager and co-owner of Good Earth Natural Foods, an institution in Marin County, California since 1969. He is a longtime supporter of organic food and farming practices, and has worked hard to educate his local community about the issues in our food system that should influence their buying choices. He was integral in the formation of CCOF, California's first organic certification program, as well as in the organizational work that led to the banning of GMOs.

https://www.genatural.com/

To watch a video version of this podcast please visit:

https://www.realorganicproject.org/mark-squire-early-food-coop-true-to-course-episode-one-hundred-eighty-eight

The Real Organic Podcast is hosted by Dave Chapman and Linley Dixon, engineered by Brandon StCyr, and edited and produced by Jenny Prince.

The Real Organic Project is a farmer-led movement working towards certifying 1,000 farms across the United States this year. Our add-on food label distinguishes soil-grown fruits and vegetables from hydroponically-raised produce, and pasture-raised meat, milk, and eggs from products harvested from animals in horrific confinement (CAFOs - confined animal feeding operations).

To find a Real Organic farm near you, please visit:

https://www.realorganicproject.org/farms

We believe that the organic standards, with their focus on soil health, biodiversity, and animal welfare were written as they should be, but that the current lack of enforcement of those standards is jeopardizing the ability for small farms who adhere to the law to stay in business. The lack of enforcement is also jeopardizing the overall health of the customers who support the organic movement; customers who are not getting what they pay for at market but still paying a premium price. And the lack of enforcement is jeopardizing the very cycles (water, air, nutrients) that Earth relies upon to provide us all with a place to live, by pushing extractive, chemical agriculture to the forefront.

If you like what you hear and are feeling inspired, we would love for you to join our movement by becoming one of our 1,000  Real Fans!

https://www.realorganicproject.org/1000-real-fans/

To read our weekly newsletter (which might just be the most forwarded newsletter on the internet!) and get firsthand news about what's happening with organic food, farming and policy, please subscribe here:

https://www.realorganicproject.org/email/