Bonnie Skinner, CEO of Sheep Producers Australia, discusses her non-traditional pathway into the sheep industry and the role of her organisation in representing and advocating for sheep producers. She highlights the need for a cohesive vision and strategic plan for the industry, as well as the importance of market access, biosecurity, and animal health. Skinner also addresses the challenge of promoting lamb, mutton, and hogget as premium proteins and the need for consistent quality and consumer education. She discusses the impact of live sheep exports and the concerns of the industry regarding the consequences for regional Australia and the national flock. The conversation covers various topics related to the sheep industry, including market access, live export, value-adding, and industry events.

Jack and Bonnie discuss the importance of live export to the Middle Eastern region and the challenges of finding alternative market solutions. They also highlight the need for innovation in product development and the importance of consistency and quality in the industry.

The conversation concludes with a discussion about the upcoming LambEx event and the support available to sheep producers.

Chapters

00:00 Introduction and Background

03:50 Advocating for Sheep Producers

09:45 Promoting Lamb, Mutton, and Hogget

28:56 The Impact of the Phase-Out of Live Sheep Exports

30:44 Ensuring Success and Sustainability in Sheep Production

30:47 The Importance of Live Export

40:53 Innovation and Value-Adding

46:39 Consistency and Quality

51:17 Industry Events like LambEx

55:39 Support for Sheep Producers

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