Marketing: A Love Story: How to Matter to Your Customers by Bernadette Jiwa
Update: 2016-02-01
Description
Please visit https://thebookvoice.com/podcasts/1/audiobook/255395 to listen full audiobooks.
Title: Marketing: A Love Story: How to Matter to Your Customers
Author: Bernadette Jiwa
Narrator: Bernadette Jiwa
Format: Unabridged Audiobook
Length: 2 hours 2 minutes
Release date: February 1, 2016
Ratings: Ratings of Book: 4 of Total 6
Ratings of Narrator: 4 of Total 1
Genres: Marketing & Advertising
Publisher's Summary:
One of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate. We tend to have no shortage of ideas, but we struggle to tell the story of how they are going to be useful in the world and why they will matter to people. Marketing is the way we communicate how our ideas translate to value for people in a marketplace. Marketing has become a necessary evil for every business, but what if we adopted a different view of it? What if marketing was less about promotion or coercion and more about reaching out to people and helping them to solve problems? What if marketing was how we found more ways to do better work and to matter to our customers? What if marketing was where we began our journey towards understanding what people need and want? What if it was our vantage point for seeing the world through the eyes of our customers? How different would marketing be then?
Title: Marketing: A Love Story: How to Matter to Your Customers
Author: Bernadette Jiwa
Narrator: Bernadette Jiwa
Format: Unabridged Audiobook
Length: 2 hours 2 minutes
Release date: February 1, 2016
Ratings: Ratings of Book: 4 of Total 6
Ratings of Narrator: 4 of Total 1
Genres: Marketing & Advertising
Publisher's Summary:
One of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate. We tend to have no shortage of ideas, but we struggle to tell the story of how they are going to be useful in the world and why they will matter to people. Marketing is the way we communicate how our ideas translate to value for people in a marketplace. Marketing has become a necessary evil for every business, but what if we adopted a different view of it? What if marketing was less about promotion or coercion and more about reaching out to people and helping them to solve problems? What if marketing was how we found more ways to do better work and to matter to our customers? What if marketing was where we began our journey towards understanding what people need and want? What if it was our vantage point for seeing the world through the eyes of our customers? How different would marketing be then?
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