The Power of Fifty Bits by Bob Nease
Update: 2016-01-26
Description
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Title: The Power of Fifty Bits
Author: Bob Nease
Narrator: Qarie Marshall
Format: Unabridged Audiobook
Length: 5 hours 26 minutes
Release date: January 26, 2016
Ratings: Ratings of Book: 3 of Total 2
Ratings of Narrator: 5 of Total 1
Genres: Marketing & Advertising
Publisher's Summary:
Of the ten million bits of information our brains process each second, only fifty bits are devoted to conscious thought. Because our brains are wired to be inattentive, we often choose without thinking, acting against our own interests—what we truly want. As the former Chief Scientist of Express Scripts, a Fortune 25 healthcare company dedicated to making the use of prescription medications safer and more affordable, Bob Nease is an expert on applying behavioral sciences to health care. Now, he applies his knowledge to the wider world, providing important practical solutions marketers, human resources professionals, teachers, and even parents can use to improve the behavior of others around them, and get the positive results they want.
Title: The Power of Fifty Bits
Author: Bob Nease
Narrator: Qarie Marshall
Format: Unabridged Audiobook
Length: 5 hours 26 minutes
Release date: January 26, 2016
Ratings: Ratings of Book: 3 of Total 2
Ratings of Narrator: 5 of Total 1
Genres: Marketing & Advertising
Publisher's Summary:
Of the ten million bits of information our brains process each second, only fifty bits are devoted to conscious thought. Because our brains are wired to be inattentive, we often choose without thinking, acting against our own interests—what we truly want. As the former Chief Scientist of Express Scripts, a Fortune 25 healthcare company dedicated to making the use of prescription medications safer and more affordable, Bob Nease is an expert on applying behavioral sciences to health care. Now, he applies his knowledge to the wider world, providing important practical solutions marketers, human resources professionals, teachers, and even parents can use to improve the behavior of others around them, and get the positive results they want.
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