Marketing + Culture in an Accounting Firm
Update: 2024-03-11
Description
Matt talks with MaryAnne Reynolds, a partner at Gift CPAs, about the dynamic relationship between marketing and leadership in accounting firms. MaryAnne shares her journey from a marketing role to becoming a partner, emphasizing the strategic importance of focused social media presence and SEO for driving website traffic. Highlighting the value of collaboration and continuous learning, MaryAnne recommends key reads like Radical Candor and Grit. Tune in for insights on integrating marketing strategies with firm leadership for sustained success in the accounting industry.
MaryAnne's Pages: Gift CPAS
Our Recommended Tool Stack:
- Flywheel (WordPress Hosting)
- Active Campaign (Email Delivery)
- Descript (Video Transcript and Editing)
Listen On: YouTube | Spotify | Apple Podcasts
Hosted on Acast. See acast.com/privacy for more information.
Comments
In Channel
Download from Google Play
Download from App Store
United States00:00
00:00
x
