In this Marketing for Accounting Firms episode, Matt Banker interviews Mickey Kennedy, the founder of eReleases, a press release distribution service. They discuss the significance of press releases and public relations (PR) for small businesses, including accounting firms. Mickey shares his expertise gained from 25 years of running eReleases and highlights the impact of press releases on lead generation, visibility, and brand credibility. Mickey explains the process of sending out press releases through wire services and emphasizes the benefits of earned media, where journalists write original articles based on press releases. He discusses the ROI of press releases, including branding exercises and acquiring high-quality leads. Matt and Mickey explore the credibility boost that comes with earned media and how it acts as social proof for potential clients.

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