Marketing Accountability: An Interview with Neil Bendle, Chair of the Marketing Accountability Standards Board

Update: 2022-06-20

Description

Finance and marketing have always been implacable foes, unable to agree on the performance metrics that matter. Before they can ever see eye to eye, suggest MASB's Neil Bendle, they need to develop a standardized measurement model that validates the contribution of marketing to the financial health of the business.

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Marketing Accountability: An Interview with Neil Bendle, Chair of the Marketing Accountability Standards Board

#box-pro-ellipsis-17624907575548{-webkit-line-clamp:2;}Marketing Accountability: An Interview with Neil Bendle, Chair of the Marketing Accountability Standards Board

Marketing Accountability: An Interview with Neil Bendle, Chair of the Marketing Accountability Standards Board

Stephen Shaw

Marketing Accountability: An Interview with Neil Bendle, Chair of the Marketing Accountability Standards Board