Why New Products Fail: An Interview with Tony Ulwick, Founder and CEO, Strategyn

The Power of Points: An Interview with Richard Schenker, Founder, Loyal Strategy Consulting

Frictionless Growth: An Interview with Ryan Hamilton, Associate Professor of Marketing at Emory University, Goizueta Business School

Customer Portfolio Management: An Interview with Michael D. Johnson, Marketing Department Chair, Wisconsin School of Business

The New MarTech Landscape: An Interview with Frans Riemersma, Founder, Martech Tribe

The Future of Customer Data Management: An Interview with Chris O'Hara, Global Product Marketing Lead, SAP Data and Analytics

Personalization at Scale: An Interview with Mark Abraham, Global Leader, Boston Consulting Group

Marketing Masterminds

The B2B Journey Map: An Interview with Jim Tincher, President, Heart of the Customer

Saving Market Research: An Interview with Brett Townsend, SVP of Strategy, Quester

Buyer Personas: An Interview with Jim Kraus, President, Buyer Persona Institute

Cultural Intelligence: An Interview with Anastasia Karklina Gabriel, Senior Insights Lead at Reddit and Cultural Theorist

Customer Equity: An Interview with Allison Hartsoe, AI Value Creation Consultant and Author

Transforming the Customer Experience: An Interview with Jon Picoult, Founder and Principal, Watermark Consulting

Social Media Marketing: An Interview with Andrew Jenkins, Chief Executive Officer, Volterra

Brand Health: An Interview with Jenni Romaniuk, Research Professor and Associate Director at the Ehrenberg-Bass Institute

Content Marketing Strategy: An Interview with Robert Rose, Founder, The Content Advisory

Marketing Science: An Interview with Koen Pauwels, Vice Dean of Research, Northeastern University

Marketing Transformation: An Interview with Brent Chaters, Managing Director, Accenture

Values-Based Segmentation: An Interview with David Allison, CEO, Valuegraphics