Marketing Awards: A Vanity Play or Growth Strategy?

Update: 2025-02-17

Description

In this episode, hosts Derek Hovinga and Marc Binkley sit down with Jill Dewes from Daughter Creative to explore the real purpose behind submitting marketing and ad work to award shows.

Is it a vanity play, or can it be a legit growth strategy?

We talk about the impact of awards on brand reputation, client trust, and agency growth.

This podcast is powered by Calgary Marketing Association

Comments

In Channel

When Systems Suffocate Creativity

2025-11-0431:30

Marketing Funnel Analysis

2025-10-2134:04

Why Marketers Struggle to Prove Value... and How to Fix It

2025-09-3053:30

Inside the Minds of Modern Travellers

2025-09-1633:33

How to Get The Most Out of The Gathering Summit

2025-09-0131:38

Building “Mindshelf” so Buyers Remember You

2025-08-1939:55

Petro-Canada Welcomes You to Miami, Manitoba

2025-08-0524:08

Trust & The Crisis of Grievance

2025-07-2230:22

SEO in the AI Era

2025-07-0239:29

Rethinking Marketing Leadership Through Curiosity

2025-06-1734:41

Maximizing Reach with Creators and PR

2025-06-0355:01

Badass Branding and Turning Logos into Loyalty

2025-05-1942:10

Blue Sky Thinking. Building Calgary's Brand.

2025-05-0632:28

How to Win in B2B: The Power of Buyer Group Marketing

2025-04-1401:00:13

Artificial Breakdown and the AI Revolution

2025-03-3131:37

The Creative Process Behind "Page"