Petro-Canada Welcomes You to Miami, Manitoba
Description
In this episode, Marc Binkley and Derek Hovinga sit down with Nicole Fisher from Petro-Canada to talk about the brilliantly timed “Visit Canada” campaign.
Launched in February 2025, just as the 51st state debate made headlines, this campaign flipped the narrative—spotlighting real Canadian towns like Miami, Manitoba and Austin, Quebec, and inviting people to visit the originals.
We dig into:
The cultural insight that sparked the idea
How the team moved fast without compromising strategy
The impact the campaign had on small-town pride
Why Petro-Canada had the right to show up in this conversation
What success looked like—and how it’s still unfolding
Whether you're into marketing, media, or just love a good creative comeback story, this one’s for you.
👉 Explore the campaign: Visit Canada – Petro-Canada
United States
