Marketing That Opens Relationships — Not Transactions with Mike Kim
Description
In this episode, Mike “C-Roc” connects with Wall Street Journal bestselling author, brand strategist, and The Brand You Podcast host Mike Kim — a leader who believes that marketing isn’t about closing a sale, it’s about opening a relationship. Mike pulls back the curtain on the concept of anti-fragility — the idea that the most powerful businesses and personal brands don’t just withstand chaos… they grow stronger through it.
From his early days honing communication through music and ministry, to unexpectedly landing a CMO role that unlocked his entrepreneurial path, Mike shares how self-expression, reputation, and relationships became the true fuel behind his success.
Mike and "C-Roc" dive deep into building attraction-based brands, leveling up through mentorship, and the rep-driven journey of discovering your voice. Packed with insights on authenticity, personal development, and magnetic marketing — this conversation will challenge you to play a bigger game, own who you are, and build a brand that thrives no matter what comes your way.Website-http://mikekim.com
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