Marketing a Mexican import
Update: 2020-08-20
Description
Oscar Martinez, Senior Brand Director of Tecate, joins the pod to talk about the brand’s marketing overhaul, which includes a move away from boxing and into music. We break down the brew’s “Mexico is in US” campaign that emphasizes the brand’s border-town heritage while seeking to appeal to drinkers who are unapologetically Mexican-American.
Comments
In Channel
Download from Google Play
Download from App Store
United States00:00
00:00
x
