Moving from CMO to CEO

Update: 2020-07-30

Description

Pernod Ricard North America CEO Ann Mukherjee describes why the liquor marketer will resume social media spending after pausing it in July. The longtime marketer also describes what it’s like moving into the CEO job, and she explains her leadership style, which involves bringing your personal experiences to the job.

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#box-pro-ellipsis-17577038015781{-webkit-line-clamp:2;}Moving from CMO to CEO

Moving from CMO to CEO

Ad Age's EJ Schultz

Moving from CMO to CEO