Welcome to another episode of the Executive Connect Podcast, hosted by Melissa Aarskaug. Melissa spoke with Amiee Gindin, a Boston-based executive leadership coach, on her journey from therapist to unpaid marketing intern to CMO, and her expertise in marketing in the age of AI. Amiee shares valuable insights on leveraging marketing tools, understanding the target audience, and the importance of maintaining a personal and professional brand.

Key Takeaways:

0:00 - Introduction

1:47 - The Evolution of Marketing Careers 
• The transition from traditional roles to marketing can be driven by diverse professional backgrounds.
• Marketing offers a unique blend of creativity and business strategy, appealing to those interested in understanding human behavior and communication.

5:19 - Marketing on Different Budgets
• Effective marketing doesn’t require a massive budget. From $500 to $5 million, there are strategies for every financial situation.
• Building a strong brand through storytelling and professional presentation is essential, regardless of budget size.

9:42 - Leveraging Technology and AI in Marketing 
• The role of a marketing technologist is becoming increasingly important to manage and integrate various marketing tools.
• AI is changing the skill set required for marketers, emphasizing the need for strong editing skills over traditional content creation.

15:24 - Building and Maintaining a Personal Brand 
• Authenticity and consistent engagement are key to developing a strong personal brand.
• Utilize tools like Canva and Hootsuite to create and manage professional content without extensive resources.

26:29 - Business Branding Essentials
• Maintain a substantial marketing budget (5-10% of revenue) to ensure effective promotion and demand generation.
• Hire knowledgeable marketing technologists to streamline and optimize the tech stack, ensuring cohesive and efficient marketing operations.

Guest Bio:
Aimee Gindin is a leadership coach, keynote speaker and author of dozens of published business and lifestyle articles. With a background as both a former mental health clinician and a seasoned marketing executive, she combines her passion for personal growth with her business experience to create actionable steps for women aspiring to become senior leaders and executives looking to build more inclusive cultures.
Personal LinkedIn – http://www.linkedin.com/in/aimee-gindin
Website - https://www.aimeegindin.com

About Melissa Aarskaug:
I’m an energetic executive with 15+ years of experience steering companies to new heights of growth and scale. An engineer at heart (I started my career as an engineering manager on one of the world’s largest concrete bridges), I’ve become a trusted leader and business builder in the technology and cybersecurity space. 
Personal LinkedIn - https://www.linkedin.com/in/melissa-aarskaug/
Podcast LinkedIn - https://www.linkedin.com/company/my-executive-connect/
Website - https://www.executiveconnectpodcast.com/