Marketing in the Age of AI: Levelling the Playing Field with Mike Montague
Update: 2025-10-23
Description
In this episode of The Org Design Podcast, Damian Bramanis and Amy Springer sit down with Mike Montague, founder of Avenue Nine, to explore how marketing is becoming a microcosm for the future of organizational design. They dive into:
- How AI is disrupting entry-level marketing roles while amplifying mid- and senior-level capabilities
- The shift from “feed the beast” content creation to message-first, strategy-driven marketing
- Why brand voice and positioning remain the unshakable core amidst rapid technological change
- How small and medium-sized businesses can leverage AI to compete with—and even outpace—big agencies
- The storytelling essentials leaders need to bring teams along during times of rapid transformation
Packed with practical insights, this episode reveals how marketing orgs are adapting to AI’s impact, what skills will matter most, and how leaders can design teams that thrive in the new landscape.
Watch the episode on YouTube - https://youtu.be/Y6BUUnU4gc0
Org Design Podcast
https://www.functionly.com/org-design-podcast
https://open.spotify.com/show/0Xw3bbEISDbSDO5WT8O7bu?si=9c96e90e72394e20
https://podcasts.apple.com/us/podcast/org-design-podcast/id1501527726
Functionly
https://www.functionly.com/
Avenue9 and Mike Montague
https://avenue9.com/
https://www.linkedin.com/company/avenue9ai/
https://www.linkedin.com/in/mikedmontague/
- How AI is disrupting entry-level marketing roles while amplifying mid- and senior-level capabilities
- The shift from “feed the beast” content creation to message-first, strategy-driven marketing
- Why brand voice and positioning remain the unshakable core amidst rapid technological change
- How small and medium-sized businesses can leverage AI to compete with—and even outpace—big agencies
- The storytelling essentials leaders need to bring teams along during times of rapid transformation
Packed with practical insights, this episode reveals how marketing orgs are adapting to AI’s impact, what skills will matter most, and how leaders can design teams that thrive in the new landscape.
Watch the episode on YouTube - https://youtu.be/Y6BUUnU4gc0
Org Design Podcast
https://www.functionly.com/org-design-podcast
https://open.spotify.com/show/0Xw3bbEISDbSDO5WT8O7bu?si=9c96e90e72394e20
https://podcasts.apple.com/us/podcast/org-design-podcast/id1501527726
Functionly
https://www.functionly.com/
Avenue9 and Mike Montague
https://avenue9.com/
https://www.linkedin.com/company/avenue9ai/
https://www.linkedin.com/in/mikedmontague/
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