Marketing in the Age of Disruption: Insights from Sephora and Meta
Description
On this episode, Megan Black, Vice President of Digital Marketing and Media at Sephora, shares insights on how Sephora is navigating the fast-paced marketing cycle. She also discusses the impact of Gen Z on creative strategies, the shift toward an omni-channel approach and the challenges of letting go of past successes to innovate for the future.
Key Takeaways:
(06:24 ) Balancing strategic bets with the need for continuous innovation.
(12:26 ) Letting go of past successes to embrace new strategies for future growth.
(15:05 ) How Gen Z is influencing Sephora’s creative direction
(16:34 ) The role of creators in Sephora’s marketing strategy.
22:51 ) The importance of an omni-channel approach and breaking down silos.
(26:51 ) The seamless integration of digital and in-store experiences.
(29:22 ) Predictions for the future of marketing, including the blending of brand and performance.
Resources Mentioned:
https://www.linkedin.com/in/megan-black-958848/
Sephora -
https://www.linkedin.com/company/sephora/
Sephora -
#innovation #technology #genz #metaverse #socialmedia #socialmediamarketing
United States
