DiscoverMeta Business, Innovation and Technology PodcastThe AR Revolution in Advertising with Luke Hurd at VMLY&R
The AR Revolution in Advertising with Luke Hurd at VMLY&R

The AR Revolution in Advertising with Luke Hurd at VMLY&R

Update: 2023-08-02
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Description

On today’s episode, we’re joined by Luke Hurd, Director of Experience Design (XR) at VMLY&R. Luke is here to discuss augmented reality and immersive spaces and what these concepts mean for today’s advertisers.

 

We talk about:

 

- What exactly is AR?

- How can people discover and use AR?

- How AR storytelling has evolved.

- The importance of interaction when it comes to AR.

- Using Instagram Reels in storytelling.

 

Resources mentioned:

Instagram Reels



 

#innovation #technology #genz #metaverse #socialmedia #socialmediamarketing

 

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The AR Revolution in Advertising with Luke Hurd at VMLY&R

The AR Revolution in Advertising with Luke Hurd at VMLY&R