Marty Cagan: Moving to the product model
Description
Marty Cagan joins me for real talk about what it takes to transform into a strong product company.
You can read the episode transcript here.
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Topics discussed:
(00:00 ) The process and challenges in writing a book
(12:27 ) Real world products need tech for results
(17:28 ) Deciding on investments, solving problems, and changing processes
(28:11 ) Understanding disconnects
(36:00 ) Top leadership support crucial
(40:28 ) How product coaches help
(44:57 ) "Being agile" doesn't always mean "doing agile"
(49:52 ) Handling objections well
(54:45 ) How it comes together in an organizational operating model
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Links & resources mentioned:
Send episode feedback on Twitter @askotzko , or via email
Marty Cagan
• New book: TRANSFORMED
• Previous books: INSPIRED, EMPOWERED
• SVPG
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Related episodes:
• #31 Marty Cagan - Empowering product teams
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Books:
• The Crux
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Other resources:
• So You Want To Write a Book?
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