Ever wondered how to transform your short-term rental business through the power of social media? Join us as Lorena Martinez, the driving force behind EC Creative’s digital magic, unravels her journey and shares transformative insights. Learn why shifting from traditional marketing methods to harnessing the vast reach of digital channels is not just beneficial but essential—especially in challenging times. Discover why investing in a solid marketing strategy can be the game-changer your business needs.

Lorena dives deep into the importance of knowing your target audience and crafting content that resonates with them. We discuss creating an "avatar" for your ideal customer and aligning your marketing efforts with the latest trends and influencers. Authenticity is a recurring theme, as Lorena explains how being genuine and original can significantly boost audience engagement. Plus, we explore why a keen social media manager is crucial for authentically representing your brand and staying up-to-date with the ever-evolving landscape of social platforms.

To cap it off, we explore practical content strategies that can take your marketing efforts to the next level. Discover the power of podcasting and how to repurpose content across various social media channels for maximum reach. Lorena shares invaluable tips on starting small, leveraging tools like Canva, CapCut, and Zoho Social, and the importance of establishing a direct booking option on your website to build credibility. Tune in for these actionable insights and more to elevate your short-term rental business!