🎙️ Welcome back to She’s Taking Over! Whether you’re a coach, consultant, or entrepreneur looking to stand out in a crowded market, this episode is packed with insights to help you do just that.

Today, I’m excited to introduce Tayla Cohen, our new assistant brand manager. Together, we’ll explore how to build a brand that truly makes an impact—without shying away from controversy. We’ll discuss how public figures like Liver King and influencers like Joe Rogan and Andrew Tate stay resilient, and why balancing authenticity with boldness is your secret weapon in today’s fast-paced digital world.

Tayla also shares her expert tips on leveraging evolving platforms and nailing your competitive positioning so you can get ahead and stay ahead.

If you’re ready to apply actionable strategies to grow your business and become a leader in your space, this episode is for you. Let’s dive in!

Timestamps:

• 00:00 - Meet Tayla: Psychology enthusiast with a passion for marketing and social media.
• 03:46 - 👩‍💼 Why older professionals struggle to connect with Gen Z.
• 07:52 - 💼 How influencers are successfully monetizing their platforms and evolving into entrepreneurs.
• 10:42 - 🚫 Dealing with sales resistance in a world overloaded with ads.
• 16:16 - 🌍 The fallout from public stances: How opinions on global conflicts impact brand deals.
• 21:02 - 🍻 When a viral drunk street interview skyrockets someone to fame overnight.
• 24:21 - 🔥 A candid rant on workplace dynamics, biases, and hiring challenges.
• 27:52 - 💪 Why resilience is essential, especially for women entrepreneurs.
• 30:48 - 🏢 How corporate social responsibility and controversial viewpoints can shape society.
• 35:29 - 📱 Canceled or more famous? The Sienna Mae TikTok saga.
• 38:04 - 💡 The secret sauce: Effective marketing can sell anything.
• 41:43 - 🎯 Confidence bias and how it shapes our choices.
• 44:10 - 🤳 The power of relatable influencers—how to leverage micro vs. macro influencers.
• 47:47 - ⚡ Instant gratification and how it drives demand for quick results.
• 48:56 - 🙌 Welcoming new clients and setting the stage for their success.

Ready to elevate your brand and take over your market? Head to www.biguppetite.com to discover how we can help you craft a bold, authentic strategy that sets you apart from the competition.

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