This episode of "Let's Talk Marketing" explores brand strategy and influencer marketing in today's digital landscape. Host Katya Allison interviews Denise Vitola about her career journey starting in sports marketing and transitioning to leading influencer programs.

Denise emphasizes the importance of truly listening to consumers and developing brand strategies based on their feedback rather than rigid guidelines. She advocates for staying consistent with your brand identity while acknowledging changing trends. And also discusses the value influencers provide when authentically sharing relatable stories that align with a brand's tone.

When it comes to measuring influencer marketing success, she recommends aligning metrics with specific marketing funnel goals like awareness or purchase intent. Leverage Nielsen ratings and MTA tags to holistically measure ROI against other tactics and don’t forget to involve multiple touchpoints and infrastructure for comprehensive measurement.

Katya and Denise discuss absorbing new ideas from diverse content on various platforms for inspiration and perspectives. How taking calculated risks and reframing failures as learning opportunities can help you stay nimble in a changing landscape.

Listeners will walk away with insights on:

- Developing consumer-led brand strategies through feedback

- Ensuring influencer content is authentic and consistent with your brand

- Measuring influencer marketing across awareness, engagement, sales metrics

- Gaining inspiration and perspectives from thought leaders on different platforms

- Embracing risks and failures as opportunities for growth and innovation

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Follow Denise on LinkedIn or Instagram