Hey friends, have you ever felt that salespeople have a bad wrap and are just out to get your money? 

In today's episode, I dive into a fascinating conversation with Geoff Ketterer, a veteran in high ticket sales who has generated millions in revenue and now runs a coaching business. 

We discuss the evolution of sales techniques from the aggressive tactics of the '80s and '90s to the more consultative, question-based approach that Jeff advocates. 

You'll learn about the importance of voice in communication, sales, and leadership, along with marketing strategies to grow your business. 

Whether you're in sales, public speaking, or leadership, this episode offers valuable insights. Enjoy my chat with Geoff and discover how to build a scalable, profitable business while achieving the freedom you desire.

Shownotes

00:00 Welcome to The Impact Through Voice Podcast

00:11 Introducing Jeff Ketra: High Ticket Sales Expert

03:05 The Evolution of Sales: From Aggression to Consultation

04:39 Understanding High Ticket Sales

07:02 The Sales Call Process: Discovery to Objections

10:36 The Importance of Self-Agency and Leadership in Sales

21:07 Coaching for Freedom: Building a Scalable Business

27:40 Google's 7-11-4 Rule and Its Impact on Sales

28:18 Challenges with Traditional Funnels and Webinars

32:07 The Hybrid Social Engine Strategy

37:23 The Role of AI in Sales and Marketing

41:11 The Importance of Personal Branding and Quality Content

48:27 Recommended Books for Sales and Leadership

 

Full shownotes can be found here: https://lisahugo.com/67

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