Mastering Micro Engagement Magic with Judy Bradt
Description
Welcome back to GovCon Unscripted! I’m your host, Chelsea Meggitt, and in this episode, I sit down for another episode with Judy Bradt, CEO of Summit Insight, to dive into her groundbreaking Micro Engagement Magic approach for federal contracting.
We explore:
- How micro engagements act as “dopamine” for relationship-building in GovCon.
- The five love languages adapted for government contracting: Touch, Time, Tasks, Thanks, and Talk.
- How the ‘Double Tap Technique’ and consistent follow-ups can help win contracts.
If you’re looking to turn connections into contracts with proven relationship-building strategies, this episode is packed with actionable takeaways to help you succeed in GovCon!
In This Episode:
[00:00 ] - Chelsea introduces Judy Bradt and the Micro Engagement Magic concept.
[03:30 ] - The power of small engagements in relationship-building for GovCon success.
[07:45 ] - Adapting Dr. Gary Chapman's love languages to federal contracting.
[12:15 ] - How trust is built through consistent micro engagements.
[18:30 ] - The ‘Double Tap Technique’ for effective follow-ups.
[23:00 ] - Why 15-32 touches may be necessary to win federal contracts.
[28:00 ] - Leveraging the GovCon Personas Guide to plan micro engagements.
Links and Resources:
United States
