Mastering Personality-Led Growth: Andy Lambert on Customer Understanding and Brand Building
Description
Today we dive deep into the world of personality-led growth and brand building with our special guest, Andy Lambert, co-founder of ContentCal and Senior Product Manager at Adobe Express. In this episode, we explore the crucial role of understanding customer pain points, especially in the realms of remote work and inside sales.
Throughout the episode, Andy highlights the evolution of social media from a sales channel to a platform for building genuine relationships, the importance of influencer and creator collaborations, and the power of employee branding in strengthening company reputations. Whether you're a marketer, entrepreneur, or simply interested in the future of digital marketing, this episode is packed with insights you won't want to miss.
So, get ready to learn how to build powerful brands through personality-led growth, understand your customers on a deeper level, and engage with influential communities for sustainable business success. Tune in now!
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