Mastering Software Pricing: Innovation, Agile Business Tactics, and Profit-Driven Pricing with Luke Holman
Description
Are you prepared for the changing landscape 2024 will bring? Is your business sustainable, agile, and profitable? Set your business's foundations for success this year. I brought Luke Holman to the B2B Go To Market Leaders Podcast to learn how.
Luke is a serial entrepreneur and current Chief Innovation Officer of Applied Frameworks. He shares his expertise on agile business methodologies, pricing and packaging strategies, and the 3 Pillars of Business Sustainability. Gain valuable insights into the art of client outreach, strategic pivots, and the influential role of a profit-first approach in crafting successful go-to-market approaches. Fasten your seatbelts as Luke guides you on making our business more profitable, lasting, and flexible.
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Check out Luke’s books:
Software Profit Streams(TM): A Guide to Designing a Sustainably Profitable Business
Innovation Games: Creating Breakthrough Products Through Collaborative Play
Journey of the Software Professional: The Sociology of Software Development
Beyond Software Architecture: Creating and Sustaining Winning Solutions
United States
