Ryan Matt Reynolds is on a mission to help strength coaches and personal trainers provide a coaching service that is driven by so much value, that Ai softwares can never replace what they do and who they are to their clients. Which, you know if you're a regular listener of the show, is a shared mission of, Choose Hard Podcast Host, Cody McBroom.

With over 25 years of experience in strength sports and coaching, Matt has an impressive resume and all credibility needed to speak on the topic covered today! He founded STRONG Gym in 2008 (one of the largest private strength gyms in the entire country), was both a professional powerlifter and strongman competitor (being titled as the strongest man in multiple states), has founded multiple 7-figure businesses in the fitness industry, such as Turnkey Coach and Barbell Logic Online Coaching, and so much more...

Whether you're a strength coach or athlete, you're in for a treat with this episode of the Choose Hard Podcast!

Follow Matt, pre-order his upcoming book, and check out everything else he has to offer, at the following links:

Personal Website - https://ryanmattreynolds.com/

Book Pre-Sale - https://ryanmattreynolds.com/presale/

Barbell Logic Website - https://barbell-logic.com/

Instagram - https://www.instagram.com/ReynoldsStrong/ 

Twitter - https://x.com/ReynoldsStrong 

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TIMESTAMPS:

(00:00 ) Introduction to Coaching and Shared Values

(03:12 ) Matt Reynolds' Journey into Strength Sports

(06:03 ) Transitioning from In-Person to Online Coaching

(08:50 ) The Importance of Technique in Strength Training

(11:54 ) The Value of In-Person Coaching Experience

(14:53 ) The Evolution of Online Coaching Models

(18:12 ) The Role of AI in Coaching

(21:00 ) Building Relationships in Coaching

(24:07 ) Understanding Individualized Programming vs. Templates

(27:03 ) The Importance of Trust and Integrity in Coaching

(30:08 ) Matt Reynolds' Vision and Mission

(32:58 ) The Launch of 'Undoing Urgency' Book

(36:12 ) Final Thoughts and Resources

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🎙️TAILORED TRANSFORMATIONS PODCAST:

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📚CODY’S BOOK RECOMMENDATIONS: ⁠https://www.amazon.com/hz/wishlist/ls/3UF6CPC1LKGW?ref_=wl_share⁠ 

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