Mastering Your Retail GTM Strategy
Update: 2025-06-25
Description
Want your product on store shelves? It's not as simple as you think. In this episode of CPG Insiders, Dr. Mark Young and Justin Girouard reveal the step-by-step guide for building a bulletproof retail channel strategy.
You'll learn why getting into the wrong store can kill your brand, how to identify the perfect retail partners, and why your first retailer sets the tone for your entire launch. Plus, discover why hope is never a strategy—and what to do instead.
- How to map out your ideal retail "dream team"
- The surprising costs of launching with regionals vs. nationals
- Why retail cadence can make or break your brand
- The shelf placement puzzle: where you belong and who you replace
Ready to build a channel strategy that wins? Listen now.
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