Today's episode highlights the challenges and potential solutions for training sales staff in the toughest category we face : lighting & fan technical expertise.  We explore the importance of effective training, discussing the balance between overwhelming information and insufficient training and how we can optimize this for maximum effectiveness.

The episode takes a deep look at the difficulties of training salespeople in specialty businesses like showrooms. It's a delicate balancing act of providing enough information without drowning the trainees. I share some strategies to better position your sales team to provide expert advice and how to equip them with the right resources. As we navigate the challenges, we'll also talk about the importance of staff feeling confident enough to engage customers with new or challenging topics, thereby maintaining trust and providing a superior customer experience.

Many thanks to this week's sponsor Lights America for their unwavering support of Lighting with Lisa and the entire lighting industry.  Be sure to listen to the episode for their special offer for new and existing customers! 

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