#MediaSnack MEETS: Mark Ritson - Founder of MiniMBA
Update: 2025-05-21
Description
In this episode of #MediaSnack MEETS, Tom Denford and Mark Ritson discuss:
- The state of media and advertising today—and why marketers are getting it wrong
- The power of consistency and why sticking with what works beats chasing the new
- Why too much change is killing marketing effectiveness
#MediaSnack is presented by ID Comms, the global media consultancy helping brands achieve better media results.
Mark Ritson Mini MBA: https://mba.marketingweek.com/?cmpid=...
Want to stay ahead in media? Visit https://www.idcomms.com/
Follow ID Comms on LinkedIn: / id-comms
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