Meet the Woman Who Turned Divorce Into a $67k/month Brand

Update: 2025-11-20

Description

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In this episode, Sasha sits down with Kayci Scaggs, founder of Pakks.co, a conversation card company born from personal struggle that scaled from $20,000 in the first 30 days to $67k per month, with clear sights on $1 million monthly revenue.

Kayci's story is a masterclass in the "missionary vs mercenary" founder mentality. After a painful divorce, job loss during the tech industry downturn, and six months of unemployment, she hit rock bottom. But a chance meeting led to the birth of Pakks Co—simple conversation prompt cards that transformed how couples and families connect. The twist? These cards made over $20k in sales within the first 30 days.

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Connect with Sasha
Instagram: https://www.instagram.com/sasha_karabut/
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LinkedIn: https://www.linkedin.com/in/sashakarabut/

Connect with Kayci Scaggs
Instagram: https://www.instagram.com/scaggsc_/
Website: https://pakks.co/
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TIMESTAMPS
0:00 - Intro: From Divorce to $67K Monthly Revenue
2:00 - Kayci's Origin Story: The Broken Marriage
5:00 - Job Loss & Six Months of Unemployment
8:00 - Meeting Someone New & The Conversation Cards Spark
12:00 - The Inspiration Behind Pakks co
15:00 - First 30 Days: $20K In Sales
18:00 - Scaling from 10K to 67K Per Month
20:00 - The Path to $200K & $1M Monthly Revenue
25:00 - The Missionary Founder Mindset
28:00 - Real Client Results & Ad Account Wins
32:00 - The Five Critical Decisions to Scale to $1M
35:00 - Decision 1: Hire A VA For Customer Service
37:00 - Decision 2: Master Your P&L
40:00 - Decision 3: Content Strategy & Avatar Development
43:00 - Decision 4: Email List Building As A Compound Asset
46:00 - Decision 5: Emotional Neutrality in Business
50:00 - Why You Must Stop Enjoying Media Buying
53:00 - The Mechanics of Scaling Ad Spend
57:00 - Lifetime Value & Product Expansion
1:00:00 - Building The Next Tiers of Pakks co Products
1:03:00 - Founder Resilience & Overcoming Self-Doubt
1:05:00 - The Importance of Surrounding Yourself With Winners
1:10:00 - Closing Thoughts & Future Trajectory

About eCom Capital Podcast
eCom Capital Podcast is a show about scaling e-commerce businesses. Host Sasha Karabut talks to successful founders and industry experts, sharing strategies on how to build, grow, and scale profitable ecommerce brands.