Melissa Fortenberry is the Founder and CEO of HeatSense, a groundbreaking wearable technology company dedicated to monitoring heat strain in young athletes to enhance safety in extreme conditions. With over 25 years in consumer tech at companies like Expedia, RVShare, and Philips, she pivoted to sports innovation after a personal experience at her son's 107°F football game in Texas, where she realized the gaps in traditional heat management—focusing on environment-only metrics rather than individual responses. As a mother of three kids in outdoor sports, Melissa developed HeatSense to integrate core temperature, skin temperature, heart rate, and Wet Bulb Globe Temperature (WBGT) data, providing real-time insights for coaches to adjust training loads, prevent risks, and maintain performance. Her work shifts youth sports from reactive to proactive safety, empowering parents with transparency and athletes with feedback. Melissa's contributions address the growing threat of extreme heat, making her a key voice in protecting young players while fostering confident, effective practices.

ParentShift course 30% off with the code TRIBE. Link below: 

ParentShift (English): https://www.hernanchousa.com/courses/parentshift?ref=c23daa 

Entrena Tu Legado (Spanish): https://www.hernanchousa.com/courses/entrenatulegado?ref=c23daa

Connect with Melissa on LinkedIn: Melissa Fortenberry 

Other Social Media Links for Melissa:

• HeatSense Website: https://heatsense.com/
• Instagram: https://www.instagram.com/heatsenseapp/ 

You can explore more of Hernan's work on his website, https://www.hernanchousa.com/.