What if a t-shirt could start a healing journey?

In this episode of The Consistency Corner, I’m joined by Sam Hall—Certified Seasons of Matrescence™ Educator, podcast host, and the founder of Welcome Mama Co. Sam shares how she’s using merch with a message to open the door to deeper support for moms, and how her brand is grounded in the mission to make mothers feel seen, heard, and supported.

We talk about the identity shifts that happen in motherhood, what matrescence really means, and how marketing can be more than just visibility—it can be connection.

You’ll hear:

• How Sam went from educator to merch-based founder
  
  
  
• Why she uses her monthly collections in the customer journey
  
  
  
• What she’s learned about marketing while mothering in real time
  
  
  
• How she’s navigating the balance between personal and brand content
  
  
  

Plus, we dig into the real mental load of content creation, what’s working on social (and what’s not), and how to stay rooted in your mission while still showing up online.

If you’re a founder serving moms—or you are a mom trying to do business in a way that honors your season—you’re going to feel seen in this one.

🔗 Connect with Sam:
 Instagram: https://instagram.com/samthomsonhall
Shop + Resources: https://welcome-mama.com

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

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@ruthie.sterrett
@theconsistencycorner