Episode 92 - Message and Momentum Weekly 15 - Let Your Niche Find You

In this episode, Angela and Anke dive deep into the complexities of selecting and refining a niche for coaches, consultants, and solopreneurs.

They discuss the iterative process of finding a niche that aligns with your passion, expertise, and business opportunities. The conversation explores common challenges such as the fear of missing out on opportunities, messaging struggles, and the importance of listening to market feedback.

They provide valuable insights on building meaningful client relationships over time, leading conversations, and using an iterative approach to evolve your niche. The session also includes anecdotes, practical advice, and an introduction to their programs, Message Mastery and the Visible Club, designed to help business owners achieve clarity and growth.

00:00 Introduction and Overview

01:10 The Importance of Niching

01:52 Challenges in Niching

02:49 Introducing the Hosts

04:14 Anka's Journey and Insights

06:26 Audience Interaction and Common Niching Issues

12:31 Angela's Experience with Niching

21:07 Iterative Process of Finding Your Niche

30:41 Planting Your Flag: Stand for What You Believe In

33:22 The Power of Specificity: A Story from Scotland

36:12 Understanding Different Business Archetypes

45:10 The Importance of Ethical Positioning

53:27 Next Steps and Upcoming Topics

Join us on Monday for the next Message & Momentum Weekly session: https://thevisibleclub.com/messageandmomentum

Angela and Anke unpack crucial but often overlooked topics to help you get found and noticed by your ideal clients, AND we open up the floor for hot seat coaching and Q&A, so you get YOUR questions answered.

To find out more about us and The Visible Coaches Podcast, visit thevisiblecoachespodcast.com where you'll also hear about free events we offer to help introverted coaches make their mark in an extrovert's world.

If you love planning and taking notes to stay organized and make progress, get your copy of our Become More Visible Journal.

To get clarity on YOUR next step towards more visibility and business success, book a call with Angela.

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