Meta’s Omni Ads: The Campaign Driving 300%+ Offline Sales for DTC Brands w/Kevin Goodwin
Update: 2025-06-11
Description
OmniAds are here — and the results are insane. In this episode, Brad Redding (Founder @ Elevar) is joined by Kevin Goodwin (VP Strategy @ New Engen) to break down how Meta’s new Omni Ads campaign type is helping brands with physical retail unlock massive offline growth.
You’ll learn:
- What Omni Ads are and why Meta is prioritizing them
- How a national retailer saw a 307%+ lift in in-store purchases
- How to set it up in Elevar in under 60 seconds
- What creative works best (and what doesn't)
- The real story behind the inflated “video game numbers”
- Tips for smarter attribution, MMM validation, and testing
If you’re a DTC brand with retail stores, this is a must-test campaign for 2025.
Comments
In Channel
Download from Google Play
Download from App Store
United States00:00
00:00
x
