Michael Browning Jr. is the CEO and Founder of Unleashed Brands, which he launched in 2021 to fill a market gap for trusted kid's activities. Unleashed Brands includes popular franchises like Urban Air Adventure Park, Snapology, Premier Martial Arts, The Little Gym, Class 101, Sylvan Learning, and XP League. Michael's entrepreneurial journey began in 2011 with Urban Air Adventure Park, which now serves over 20 million kids annually and generates over $500 million in revenue. His innovative approach and commitment to creating engaging atmospheres have driven Urban Air to rank No. 1 on Entrepreneur Magazine's Franchise 500 list for six consecutive years.

Recognized as a rising star in the Dallas Business Journal’s "40 Under 40" list in 2021, Michael's passion for business was evident from a young age. His first company, Phoebos Partners, developed innovative healthcare marketing analytics software. With years of entrepreneurial experience, Michael leads his team with insight and determination, continuously pushing them to overcome obstacles and achieve success.

Michael shares his entrepreneurial journey and insights into building successful businesses. He emphasizes the importance of tenacity and curiosity in entrepreneurship. Browning's first company was a data and analytics company, where he used data to understand consumer behavior. He then ventured into the trampoline park industry with Urban Air Adventure Park, focusing on providing value to both parents and kids. Browning discusses the importance of site selection, customer satisfaction, and staying true to your target audience. He also shares the lessons he learned from mistakes and the role of data in decision-making. Browning's approach to business is grounded in humility, hard work, and a commitment to providing a safe and enjoyable experience for families. 

Michael and I discussed the importance of accountability, instilling values in children, and building successful teams. He emphasizes the need for leaders to walk the talk and admit their mistakes, while also teaching children to own their mistakes and learn from them. Browning highlights the importance of setting achievable and measurable brand standards in franchising and the need for continuous coaching and improvement. He also discusses the future trends in the kid-focused industry, including swimming, traditional sports, fine arts, and cooking. Browning's guiding principles include bringing joy to families and creating positive experiences for children.

To learn more, please check out: https://www.unleashedbrands.com/

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Takeaways

- Tenacity and curiosity are key attributes for success in entrepreneurship.
- Understanding consumer behavior through data analysis is crucial for making informed business decisions.
- Focusing on providing value to both parents and kids is essential for building a successful family-oriented business. - Site selection plays a critical role in the success of a business, and factors like convenience and safety should be considered.
- Learning from mistakes and using data to drive decision-making can lead to growth and success.
- Leading by example and staying humble are important in modeling success for children. - Leaders should lead by example and admit their mistakes while also teaching children to own their mistakes and learn from them.
- Setting achievable and measurable brand standards is crucial in franchising, and continuous coaching and improvement are necessary for success.
- The future trends in the kid-focused industry include swimming, traditional sports, fine arts, and cooking.
- Bringing joy to families and creating positive experiences for children should be the guiding principles in business.