DiscoverThe Marketing Playbook with Mark FriedmanMichelle Cutter - VP of eCommerce at REI
Michelle Cutter - VP of eCommerce at REI

Michelle Cutter - VP of eCommerce at REI

Update: 2024-05-30
Share

Description

Michelle Cutter, the Vice President of eCommerce at REI, adds her page to the Marketing Playbook. Hear how to know your customer, why you should consider working for founder-led brands, how to take a step back to move forward, what Michelle learned from Kate Spade and Tory Burch, and lessons from her parents and that log cabin growing up. Connect with Michelle on LinkedIn

Comments 
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

Michelle Cutter - VP of eCommerce at REI

Michelle Cutter - VP of eCommerce at REI