In this episode we talk to Michelle Li, Founder of Clever Carbon to learn:

• How she’s using carbon footprint and Clever Carbon’s easy carbon footprint calculator to help people understand their impact on the environment


• How she uses the analogy of a crochet blanket to help folks understand the impact of CO2 on the atmosphere


• Who has the biggest carbon footprint? Is it Jo or Carl?


• How Michelle feels about Big Oil originating the term carbon footprint


• How education can drive change


• What keeps Michelle, Jo and Carl hopeful

What’s your carbon footprint? Is it above or below your country’s average? Find out at https://clevercarbon.io/quiz/

Michelle is the founder of Clever Carbon. She launched her career in Silicon Valley where she worked for some of the biggest names in tech including Salesforce and DocuSign. A proponent for making sustainability the new norm, Michelle founded Clever Carbon to help teach people about carbon footprint in a hip, fun, and relatable way because what gets measured gets changed. She is a TEDx, SXSW, Bloomberg, and COP27 speaker on the topic of carbon literacy and is a United Nations content contributor. Michelle believes that a carbon literate society will accelerate solutions and actions at the speed and scale required for a thriving planet.

Michelle is also the founder of Women and Climate, a non-profit organization that inspires climate action by creating a joyful and safe space for more women to learn and talk about climate.