In this episode of Decarbonated, we sit down with Cass Osborne, founder and president of Hernest Project, a brand transforming sleepwear and loungewear with a commitment to comfort, style, and sustainability. Cass shares her inspiring journey from a background in finance to creating a brand that challenges conventional norms in the apparel industry.

We dive into:

• The motivation behind Hernest Project and the leap from finance to founding a sustainable fashion brand.


• Cass's vision for Hernest, her sustainability roadmap to 2030 and how it guides Hernest’s business practices day to day.


• Cass’s lifelong learner mindset and how that allows her to continually evolve the business.

And we discuss:

• Fast fashion and Carl’s lightbulb moment here related to climate justice


• Innovative approaches to reducing fashion waste and the potential future of the clothing industry in a fully sustainable world


• And just how do you deal with kids going through the knees of everything!

Tune in to learn how Cass Osborne is not just creating beautiful sleepwear but also driving a movement towards a more sustainable and socially responsible fashion industry.