It’s time for a mid-year check-in on PR trends. Has AI destroyed PR as we know it? Is TikTok the only social media channel that matters?

Back in December, Bill Byrne of Remedy Public Relations and I discussed which PR trends we’d be keeping an eye on as we headed into the new year. Some of the trends we noted: AI in PR. The shrinking number of media outlets. How silos impact our work. The role the C-suite plays in the success of a PR program.

So, where are we now? And what trends should we be watching as we enter the second half of 2025?

I’m excited that my colleague Bill Byrne is joining me again. He’s frequently named a Top 10 PR expert and influencer and often contributes to marketing industry trades, including Ragan PR Daily, Muck Rack, and Bulldog Reporter.

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About the host: Michelle Garrett is a B2B PR consultant, media relations consultant, writer and author of B2B PR That Gets Results, an Amazon Best Seller. She helps companies create content, earn media coverage, and position themselves as thought leaders in their industry. Michelle’s articles have been featured by Entrepreneur, Content Marketing Institute, Muck Rack, and Ragan’s PR Daily, among others. She’s a frequent speaker on public relations and content. Michelle has been repeatedly ranked among the top ten most influential PR professionals.