PR and social media benefit from leveraging each other – yet often, there’s a disconnect between the two.

Silos may exist that prevent them from collaborating to maximize a brand’s communications. How can public relations and social media pros work together to get more out of each other’s efforts?

My guest, Karen Freberg, a professor of strategic communication at the University of Louisville and social media expert, joins me to discuss the best ways for these two to team up.

We also discuss the 2025 social media trends Karen is watching.

Follow the host:

Website: www.michellegarrett.com

LinkedIn: https://www.linkedin.com/in/prstrategist/

YouTube: https://www.youtube.com/@PRisUs

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Threads: https://www.threads.com/@prwritergal

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About the host: Michelle Garrett is a B2B PR consultant, media relations consultant, writer and author of B2B PR That Gets Results, an Amazon Best Seller. She helps companies create content, earn media coverage, and position themselves as thought leaders in their industry. Michelle’s articles have been featured by Entrepreneur, Content Marketing Institute, Muck Rack, and Ragan’s PR Daily, among others. She’s a frequent speaker on public relations and content. Michelle has been repeatedly ranked among the top ten most influential PR professionals.