Midwest marketing: Is there a flyover bias in our industry?
Description
Sam is back this week to chat about being a marketing agency in the midwest. Is there a perceived bias for Midwest agencies compared to their larger city or costal counterparts? We discuss, as well as celebrate the strengths of Midwestern values—loyalty, authenticity, grit—and how they shape our marketing and client relationships.
We believe the bias is bunk, and the perception is changing. Sam shares some stories of wins and loses that reinforce this thought. The Midwestern reputation for '“'no drama," down-to-earth collaboration and straight talk is starting to win the day.
Do Midwest agencies offer more value or stability for clients seeking long-term partnerships rather than quick wins? We think so, but what do you think? Let us know in the comments!
—Sam, Roop, Claudia and Chelsea
United States
